Wave
tl;dr
- Drove top-of-funnel activity in collaboration with Demand Gen Manager.
As a startup in the fast-moving fintech space, Wave has built a top tier product with over 3 million customers to date. I worked closely with teams across marketing, product, and customer success to ensure our acquisition and communication initiatives were fully supported by imaginative, data-driven design work.
Responsibilities
- Conversion rate optimization and analytics
- Building and running A/B tests
- Brand design and visual design
- Illustration and video
- Built free tools to increase top-of-funnel
Marketing site and landing pages
In collaboration with the Demand Gen Manager, I led conversion rate optimization efforts on Wave’s marketing site and peripheral properties.
I developed new research initiatives (user tests, heatmaps, surveys and screen observations) to better understand how customers were interacting with our digital marketing assets. Data gathered from this research directed a continuous loop of CRO experiments.
Brand illustrations
I was a core contributor to the illustration team at Wave. Below is a small sample of illustrations done for a series of explainer videos.
Lead generation invoicing app
Developed as an organic search lead-generation tool, I designed and built a Node app that offered a pared-down version of what customers receive when they use Wave’s invoice platform. The invoice creator captures merchant, customer and billing details, then converts that data into a professional PDF invoice for download.
