This Week in Food
Product This Week in Food Industry Food / Meal Planning Role Founder / Design & Engineering
Eating well doesn't have to be hard
My wife and I enjoy cooking but we don't like the work that goes into planning our meals. Our recipes were scattered across cookbooks, binders, and bookmarks in web browsers. Each week we found ourselves picking through those recipes in an attempt to cobble together a meal plan for the next 5 days. It was tedious and led to recycling the same 3 or 4 recipes out of laziness. Certainly not a formula for inspired eating.
This Week in Food consolidates the best recipes, while making meal plan and grocery list creation dead simple. For five years it's served a modest but loyal user base.
I conceptualized, designed, and developed the app end to end: UX and UI design, development (Python, Django, React), DevOps (AWS S3, deployments to a Ubuntu VPS, database management), copywriting, and photography.
A curated, consolidated library
Rather than digging through cookbooks and scattered bookmarks, every recipe lives in one place. Straightforward recipes (no 2000 word life story preambles), photographed, and easy to browse so deciding what to cook is simple.
A week of meals in a few clicks
Users can build a meal plan based on randomized or manual selections.
From plan to groceries, automatically
Once the plan is set, the shopping list builds itself from the recipes you chose — no manual tallying of ingredients. Walk into the store knowing exactly what to buy.
The responsive mobile app is crucial when getting groceries. Users have their grocery list with them wherever they are. Family members can update the list remotely.