Design and Engineering in One Package
I compress the design and web development functions into one role. Senior level work. Faster time to delivery. All without the overhead.
Who I work with
- Startups, scaleups, or established software companies that need a senior level IC who can both design and build.
- Design studios or marketing agencies that need extra design firepower or expertise building web apps and websites.
What I do
Discovery and research
Run interviews and turn insights into a path forward.
Product design
End to end UX and UI design. Wireframes, prototypes, and production ready design systems.
Web development
Full stack development across Django, React, WordPress, and Astro.
Marketing sites and growth channels
Marketing sites, landing pages, emails, and visual design. On brand and built to convert.
What working together looks like
- Discovery. Every engagement begins with a free discovery call. I take this time to understand your needs, the problem you have, and determine fit.
- Scope and plan. We define the project together. Goals, deliverables, timelines, and what "done" looks like.
- Execute. I iterate quickly and share progress often. You see the work as it develops, and we adjust as we go.
- Monitor impact. This will depend on the nature of the project, but in most cases we want to measure impact and consider next steps.
What others say about working with me
"Geoff was a key player in the evolution of Closing Folders. His contributions crossed many domains within the company, from product design and product management through to marketing and support. His design work always accounted for technical and resource constraints, helping us ship features crucial to growing the business. He's the Swiss Army knife of designers."
"You can hand Geoff complex, ambiguous problems and trust he'll return with a well-reasoned path forward. He operates with a level of autonomy and diligence that reduces friction for everyone around him.
His impact on the business was unmistakable."
"Geoff is a driven, thoughtful, and quality-obsessed designer, and was immensely valuable to our team. His breadth of skills was tremendously helpful, and he delivered great results across a wide variety of projects encompassing website and visual design, brand thinking, illustration, frontend code, and more. He has great taste and high standards, a relentless focus on delivering impactful results, and the extreme tenacity to overcome obstacles. I can't recommend working with Geoff highly enough."
"I had the fortune of working with Geoff at Wave where we worked closely together on several top of funnel acquisition projects. His work ethic and skill elevates the quality of everyone's output. Geoff exceeded my expectations on any project we worked on together, he's extremely capable, versatile and goes to all lengths to get the job done right."
Work

iManage Closing Folders
Product design
CondoWrangler
Product design, fullstack development, marketing
FounderWave
UI design, marketing, fullstack development
This Week in Food
Product design, fullstack development
Founder
University of Toronto
UI Design, fullstack development

Bushtops
UI Design, marketing
Done with wallop.ca
Hotel San Jose
UI Design, marketing
Done with wallop.ca